Brand Management & Identity

5 Guidelines for Creating a Memorable Brand

By Daniel Curren

Your identity is your first impression, but with the right moves, it will be the first of many. Follow these 5 guidelines and develop a brand that people remember.

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Is Poor Brand Management Driving Your Members Away?

By Daniel Curren

For better or for worse, perception is everything. Your brand identity is your first impression and sets the tone for member relationships.

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